When it comes to marketing a rehabilitation center, it can be sensitive and challenge at the same time. Since your target audience are those individuals suffering from substance abuse and those with serious mental disorders, your marketing strategies should not be discriminating, insulting, or punitive. Of course you want your visitors or target audience to feel comfortable and welcomed to your rehabilitation clinic without feeling judged or humiliated. It is somehow tricky marketing a rehabilitation center because you want to inform your target audience about your services to help them get through their current situation, but you also need to be careful about the words you use for your vision and mission statement and your logo.
There are many unethical rehabilitation marketing strategies proliferating nowadays that make patients withdraw from the rehabilitation program, doubtful about the intentions of the facility, and they also feel judged or punished. What makes an acceptable logo design and ethical substance abuse treatment marketing practices? You probably have helped a lot of patients get through their addiction and are now sober, but be careful marketing success rates without careful research because you might just cause doubt in the minds of your potential patients instead of encouraging them to avail of your services. When promoting your success rate, it is important to study the figures correctly and utilize addiction treatment marketing properly. In order to establish your identity and promote your services, it is a good idea having a professional rehabilitation facility logo. It is best to use a minimalist design when creating your rehabilitation clinic logo and use acceptable terms when indicating or displaying your clinic type or services. For instance, rather than use the words ‘alcoholism’, ‘addiction’, or mental health, you can use more acceptable terms such as ‘assistance’ or ‘wellness’. It is not good using the terms ‘doctor’ or ‘psychiatry’ if you are not hosting a qualified personnel in-house.
Select a logo design signifying family and compassion if you want to feature a design. If you want to signify happiness and hope, you can also choose images like the image of a flower, the sun, or a rainbow. If you don’t have accreditation, don’t include anything, and you may consider using the same theme like what Recovery in Motion used in their logo. If you want more patients to avail of your services, you need to legally seek accreditation and proper licensing so you can drag it on your website and your logo. The social media platforms are helpful in promoting your rehabilitation services where you can post your accreditation and awards if you have received any. Allow as many people as possible to know your rehabiliation clinic using the proper marketing strategies and logo design. Become an industry leader, be professional, helpful, and informative to your clients, and reap the fruit of success!